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THE WEEK February 13, 2004

With 5,000 Americans dying every day without professional funeral planning, the industry has unlimited growth potential, said Robert Powell in CBSmarketwatch.com.

The new Everest Funeral Package provides a “qualified death-planning expert,” along with $10,000 life-insurance policies.

Everest staffers help policyholders plan their funerals before it’s too late – at an average monthly premium of $62 for 65-year-olds, insurance included.

The company now operates only in Canada, but plans to launch the program in the U.S. this year. Even better, save money by answering key questions yourself. Burial or cremation? Visitation or no visitation? Funeral service or no funeral service?

Finally, undertake your own “consultation work: What do your family members want?”

Carolyn Kremins
Group Publisher

© Copyright 2004 The Week